In today’s crowded video game market, it’s getting harder for video game developers to draw attention to their games, and even big-name publishers like Activision and Ubisoft are resorting to clever marketing ideas to promote their latest video games. From collector’s editions including items you wouldn’t imagine, to original contests for gamers take part in, video game companies are finding new and original ways to market their video games. Here follows a list of the top 5 most original video game marketing ideas seen to date.
1. The Call of Duty: Black Ops 3 fridge
Even though 2015’s Black Ops III wasn’t the best Call of Duty game to date (although it had a pretty great 40’s era zombies mode), the game had one of the most original video game collector’s editions seen to date, as it included an actual working fridge.
The mini-fridge could hold up to 12 cans, plus the package also featured 4 “Perk-A-Cola” coasters (named after the fictional drink seen in the series popular zombies mode). And although we are used to seeing special editions feature add-ons like action figures or soundtracks, this Call of Duty: Black Ops III edition certainly included one of the most unexpected items in a collector’s edition seen to date…