5. Fallout 4 beer

Post-apocalyptic video game Fallout 4 was no doubt one of the biggest titles of last year, and one of the best role-playing games of recent times, even if it did not quite match the grandeur of its predecessor Fallout 3.

But publisher Bethesda Softworks did come up with a clever way of marketing the game, by partnering with world-famous beer company Carlsberg to release the world’s first Fallout beer. Although perhaps Fallout fans would have liked to see a real-life version of the game’s iconic Nuka-Cola, those fond of refreshing beverages and Carlsberg products could enjoy a drink that according to the official description has a “refreshing zesty hoppy taste and a floral aroma”. Although whether it will improve the user’s strength and charisma like in the Fallout games is another matter though…