2. Supercell
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And it is clear that Supercell has spared no expense when it comes to advertising their games, as they were the only company to spend more than $3 million in one day on advertising, during the American Superbowl and NBA finals, out of a grand total of almost $60 million (£43 million). But some of their ads certainly were quite entertaining, in particular a coolly produced one starring Hollywood legend Liam Neeson, which showed their hugely successful Clash of Clans game in action.
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Next: 3. Activision