5. F.E.A.R. 2

This game was a first-person shooter from 2009 with horror elements. It had players on the edge of their seats with its creepy atmosphere, intense shooting action and that sinister girl known as Alma. And publisher Warner Bros. knows that no matter how good your video game is, it won’t shift many copies unless there is a strong advertising campaign behind it, preferably one with sexy nurses dressed in pink outfits in it, as the commercial below shows.

And it was a pretty good ad, as instead of advertising the game directly, it focused on the game’s horror theme and the fear it induced to create a good-natured and sexy spoof.