5. King.com
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And while some may dismiss the Candy Cush games as mere clones of the classic puzzle game Tetris by Alexey Pajitnov, these games are certainly colourful and addictive enough to keep millions of players worldwide hooked. Also King.com has spared no expense in advertising Candy Crush Saga and its ilk, releasing original and funny ads such as one taking place in a laundromat, and also some clever ones for the Asian market, spending more than $40 million (£28 million) in video game TV advertising in 2015.