3. Overwatch life-size action figures
So perhaps it’s likely that some Parisian residents were startled when they saw the huge, multitoned statue of Overwatch’s ninja character Genji outside Paris Pompidou Centre, while Hollywood Boulevard residents got to see an enormous action figure of trigger-happy heroine Tracer on May 20, just a few days before the game’s release. Blizzard also put up a life-sized action figure of exotic character Pharah in the South Korean city of Busan, making this an international and truly original way to promote the company’s latest blockbuster video game.
— Bluejacket (@the_bluejacket) May 20, 2016